MPMP Media Holdings
MP Media Holdings is a cause-connected performance media network and campaign intelligence platform.
MP MEDIA HOLDINGS / DEFINITIONS
PUBLIC INFORMATION
Definitions
Public terminology used throughout MP Media Holdings.
MP Signals
An umbrella term for governed activity and intelligence readouts organized by MP Signal Systems. More specific governed terms are preferred when describing a particular metric or layer.
Primary Activity
Qualifying platform activity counted once within Exposure, Navigation, Engagement, or guarded Economic activity. Primary Activity forms the non-overlapping base of the applicable signal readout.
Primary Activity Signals
The individual qualifying events that make up Primary Activity. Each qualifying event is counted once within the applicable Primary Activity bucket.
Mapped Intelligence
The governed relationship and contextual layer connected to Primary Activity. Approved relationship families may include Channel, Surface, Placement, Interface Element, Campaign, Cause where it does not already define the scope, and other reviewed context. Mapped Intelligence does not represent additional people or direct actions.
Total MP Signal Universe
Platform Primary Activity plus applicable governed Mapped Intelligence.
Total Cause-Connected Signals
Primary Activity plus applicable governed Mapped Intelligence for the selected cause scope. This is a scoped activity and intelligence readout, not a donation total, guaranteed contribution, or charity payment.
Signal Strength
For platform and cause scope, Signal Strength is the governed total-to-primary ratio for the stated scope. It describes governed context around Primary Activity rather than additional human actions. Campaign Signal Strength remains separately governed.
Exposure
Qualifying visibility and exposure activity.
Navigation
Search, movement, filtering, and navigation activity.
Engagement
Clicks, opens, shares, and other interaction activity.
Tracked Outcomes
Qualifying sales, leads, sign-ups, store visits, and other campaign events accepted under applicable terms and verification requirements. Tracked Outcomes count canonical events rather than dollar amounts.
Selected Cause
The cause a visitor chooses to carry with their platform experience and applicable activity context.
Campaign
An advertising or commercial program represented across MP Media Holdings. Campaigns may support CPM, CPC, CPA, CPL, CPS, omnichannel, and other approved structures.
Indexed Campaign / Listing
A public discovery record available on MP Media Holdings that may not currently represent an active outbound campaign.
Channel
The governed traffic source or audience lane connected to activity. A default platform channel may apply when no valid explicit channel or traffic source replaces it.
Surface
A governed platform area or public experience in which qualifying activity can occur or be presented.
Placement
A governed location or presentation context within a surface where content, campaigns, controls, or other units may appear.
Interface Element
A governed control or interface object that can provide context for qualifying activity.
Public Readout
A public-facing summary of governed platform activity or intelligence. Public readouts are informational and may change as activity is processed, reviewed, and validated.
Cause Context
The governed cause relationship associated with a selected cause or qualifying activity. Cause context does not by itself imply a donation, sponsorship, endorsement, partnership, or payment.